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Exploring the Web as a New Medium of Communication

The Hill is Wired, But Do They 'Get It'?

 

By Debbie Weil
July 96, Number 2



SO THEY'VE GOT HOME PAGES
Capitol Hill is _wired_ . Well, that's the hype, anyway. Some 300 House and Senate members have home pages and an even greater number use e-mail. But do Congressmen & women and Senators really "get it"? Are enough of them fluent in this new medium to debate intelligently on privacy, parental control, indecent content, encryption and other issues relating to regulating the Internet?

The two-cent answer is "No." But things are changing fast.

Chris Casey, a Senate staffer who has made a name for himself as one of the Hill’s most visible Web experts, says we’ll see an even greater number of Net-knowledgeable members in the 105th Congress. And he points out that the 2nd session of the 104th Congress has been a lot more Web-savvy than the first. He put his former employer, Sen. Edward Kennedy (D-MA), on the Web in 1994 - creating the first home page for a member.

Casey, who now works for the Senate Democratic Technology & Communication Committee also maintains CapWeb: A Guide to the U.S. Congress and has a new book out: "The Hill on the Net."

He notes that Sen. Kennedy was one of 16 Senators who opposed the Communications Decency Act and who understood "the CDA vote as a First Amendment issue rather than the simplified anti-pornography bill that others regarded it (as)." Also among the 16 opposing the CDA, Casey adds, were Sens. Bingaman (D-NM), Leahy (D-VT), and Robb (D-VA), who happen to maintain Web pages.



CAN THEY WRITE HTML?
Although many Senators and Congressmen have home pages, "that doesn’t mean that those members are themselves hands-on computer users who read their own e-mail and write their own HTML," Casey says.

He adds: "Sandwiched between the shrinking number of technophobes who don’t use computers and will never go online, and the growing number of bonafide hands-on Net surfers, is a large number of members who have taken enough notice of the Net to have their offices brought online - and who have as a result gained a better understanding of the medium."



THE TOP 25
Several other Hill staffers echo Casey’s optimism about the progress being made to bring more members online and up-to-date about the new technology.

Says Julie Reiser, a DC Webgrrl and staffer in the House Clerk’s office responsible for Web page and database development: "Six or seven months ago, I would have said, ’No, they don’t get it.’ But with the outcry over the Communications Decency Act they’ve had to come to terms with what the Net means to their constituents."

Speaking for himself and not in his official capacity as Senate Webmaster, Chris Lee says, "Congress is doing a great job, given the limited staff and resources that are available." Lee is the creator and maintainer - on his own time - of Capitol Hill Online, a new site ranking "The Top 25 Congressional Member Home Pages."

After reviewing over 300 member home pages, Lee awarded the top spot to Sen. Bill Frist (R-TENN), whose content-rich site features, among other things, a video clip welcome, a pointer to his call-in cable talk show, news and weather information, and a page with an embedded form to send an e-mail message. An e-mail writer is able to specify the general topic of his or her message, choosing alphabetically from Agriculture to Transportation.

Lee also has a page on his site offering "suggestions on creating a quality home page." He advises that constituents are interested in a number of things, including tour information, fax numbers and recipes.

BTW, House and Senate members’ expertise in Web page design is nonpartisan. Of the Top 25 selected by Lee, 15 are Republican home pages and 10 are Democratic.



WHAT IF THEY DON’T WANT TO ’GET IT’?
Interestingly, some members who do "get it" insist that they don’t.

"I don’t ’get it’," says Rep. Joe Kennedy (D-MA), laughing. He is leery of plunging too deeply into what he calls a "two-way informational exchange" with his constituents. "We just don’t have the staff or the time to take on a Web site and respond to every e-mail letter that comes in."

He does plan to put up a "one-way Web site" that will list his voting record and his positions on a variety of issues. But don’t try and send him e-mail or Joe (a high-school buddy) will kill me...



A SECURE WEB MAIL PIONEER
Then there are the surfers... several hailing, appropriately, from California. Rep. Anna Eshoo (D-CA), a second-term Congresswoman representing the Palo Alto, CA area, is not yet among Lee’s Top 25. But let’s hope Chris is reading this and will give her site a second look before he judges again in October.

Not only does Rep. Eshoo have a fairly deep Web site but she is active on the Net regulatory issue of parental control over indecent content and she is the first member of Congress to implement a secure e-mail system for her constituents.

Interviewed recently in her office in the Cannon House Office Building, Rep. Eshoo didn’t flinch when I pointed out that there was no computer on her desk - or anywhere in sight - in her private quarters. The fact is, her budget won’t allow it. Her office was equipped with aging PCs when she moved in - and she soon found out that there were "constraints" on her ability to purchase and upgrade hardware. "The Republicans have let us have more appropriations" for computers, she noted wryly.

The new machines she eventually ordered - and installed on the desks of key staffers - came without Windows 95. "When the contract went out, Win95 hadn’t been released," explained her press secretary Lewis Roth, rolling his eyes.

Undeterred by Congressional bureaucracy, Rep. Eshoo is pioneering the use of CitizenDirect, an e-mail system embedded in her Web site that enables her constitutents to write to her directly even if they don’t own a personal computer. The system allows users to create private password-protected mailboxes and to log in from a public library computer, for example.

Rep. Eshoo insists that she reads - and responds to - every piece of constituent e-mail. But she does so by signing off on hard copies of the e-mail responses prepared by her staff. The Web page responses are titled Special Delivery "Annagrams" and feature her flourishing signature stamped as a graphic.



’USER-FRIENDLINESS’
The ever-energetic freshman Rep. Rick White (R-CA), co-founder of the Congresssional Internet Caucus, continues to beat the drum for making Congress more user-friendly. He recently introduced a resolution calling for the amendment of House rules to put Committee information online. "The rule changes are needed," he said, "because most bills and reports are printed on paper and filed manually... (which) prohibits people from having the chance to look at the bill before it is voted on in committee."



BILL’S ’COMPELLING’ CONTENT CONFERENCE
Ok, I’ll admit it. I’m as vulnerable to Microsoft’s PR machine as anyone. And there were close to 500 anyone’s sitting in a darkened movie theater in Bethesda, MD on July 16th, "participating" in a real-time Microsoft event entitled WorldWideLive. The satellite downlink was broadcast simultaneously to 50 locations and required a $35 entrance fee.

Amazing, really, that an audience of that size would pay up for such an event and would sit for eight hours (11 a.m. to 7 p.m. EST) to listen to a one-way presentation about Microsoft’s new and evolving technologies including ActiveX, Internet Explorer 3.0 (still in beta), Style Sheets and Nashville - the (not secret) codename for an add-on to Windows95 that integrates the Windows desktop with the Web. All are being developed to help Web designers create "compelling content." You can take a look at some of the new stuff on The Nature Conservancy’s Web site, which Microsoft "made-over" as a demo for the event.

Broadcast from a stage set dubbed Active Cafe, the whole thing was surprisingly entertaining. Bill came on camera for a few seconds and smirked (to the audience’s delight): "It’s so easy to get into the online service business... If I can do it, so can you!"



REACTIONS TO SLATE
You definitely know when you touch a nerve... out here in cyberspace. Here are two of the reactions I got to the comments I made in my last column about SLATE. I said that the new ’zine’s content ought to "reflect" the medium of the Web in some way - and not be just an online version of The New Republic or The Atlantic Monthly.

Writes Mike Gordon from inside Microsoft headquarters in Redmond (he’s Creative Director for Cityscape): "So, Gutenberg should have printed his first book about... hot lead? And early radio should have talked about... static? ... Communication is communication. It adapts to its medium but, like Slate, it usually isn’t about the medium itself. Thank goodness - navel-gazing gets old fast."

And from an award-winning Web newspaper publisher, who wishes to remain anonymous: "You’re right on about wondering about the ’point’ of Slate. I was very disappointed with the first few editions after all the hype (and certainly the talent of the editor). People who eat their news and information off the Web expect a little Web with their meals. It seems obvious that Kinsley just doesn’t ’get’ the whole idea behind the Internet..."

Seeya



Debbie Weil is president of Wordbiz.Net, a Web site consulting firm specializing in the design and organization of content.

 

 

 
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This column was originally written for Editor & Publisher Interactive.

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